Quote of the Day

Wednesday, April 14, 2010

when more is not enough...

For years I've heard the complaints about Starbucks and their confusingly pretentious, culturally ambiguous drink sizes. Venti, Grande... Tall? Well what the hell is this, Englitalian? Are these cups Spanish? Italian? Second-generation Mexican-American growing up in Little Italy? Just who the fuck do they think they are, anyway??

But never fear, my darlings! Now to continue on in the fine tradition of caffeinated conundrum emerges the
"Trenta", a 31-ounce iced drink size currently being offered at Starbucks locations in Phoenix and Tampa. The very thought makes my bladder cower in fear. And yet I have this unshakable feeling that the monstrous beverage option will be embraced by a disturbingly large section of the American public.

I would like to think, as a fairly reasonable person generally believing in moderation, that 31 ounces of coffee or tea (or 30 if you count out the ice, I guess), would be an appallingly ridiculous excess; the size an epic failure. But then again, this is America, the Land of More, where Bigger is always Better. After all, according to reports, Starbucks came up with the mammoth Trenta in an attempt to compete with the popular demand for much larger (also usually much cheaper!) drink sizes provided by places such as McDonald's and 7-Eleven.

The really unsettling thing as far as I'm concerned is this: even discounting the disturbing levels of caffeine unleashed into the consumer's bloodstream, just imagine the massive amount of sugar that must go into a sweetened version! I would think that would be a job for about half a bottle of classic syrup each.

But even worse--and come on, you know it's only a matter of time--just think of when 31 ounces becomes so popular that the next logical step is to offer Trenta mochas, Trenta hazelnut-vanilla-extra-vanilla lattes, Trenta java-choco-loco frappuccinos. In fact, I'd be willing to bet they've fielded customer requests already. Try as I might I cannot shake the ominous image of hordes of mall-rat tweengirls, tourists and middle-aged businessmen alike shuffling out of Starbucks stores nation-wide, holding an entire week's worth of empty, whipped cream-topped calories in their hot little hands. And we wonder why obesity is such a rapidly growing health crisis in our country.

It's times like this that make me want to grab the entire United States of America by the shoulders, give 'er a good shake, and say "What are you doing to yourself, dude? Have you no shame?" Seriously, put down the giant cup of slow liquid death, and back away slowly . Your nerves and cholesterol levels with thank you. As will your bladder.

And hey, whaddaya know... it looks like Ellen agrees with me! You tell 'em, sister.

1 comment:

  1. You're right, a "trenta" is too big. Good call.
    Best Wishes,